Why startups aren't going away soon and why we are involved big time.

If you can't describe what problem you solve in 8 words or less you will fail!

An idea is your invention. It starts with one person and then expands with other individuals with the skill sets to turn your idea into innovation. Innovation is when you monetize your idea. Innovation is not an individual activity.

Crowdfunding? JOBS Act? Are you confused with the new lingo buzzing about the startup and investor community? Let me try to explain. I am Sang Lee, the founder and CEO of Return on Change (RoC), a company that provides an online medium through which startup companies and entrepreneurs will be able to pool capital through crowdfunding. RoC connects innovative startups and investors who are looking to change tomorrow’s world today.

Its always amazing how people keep making the same mistakes. Those students of history remember the Wall Street abuses common before the creation of the SEC and the establishment of the ’33 and ’34 acts to both register securities and regulate the markets.

Raising money, something I have done successfully and not, is hard. Most people give up. I know I have.

What a good idea, prequalify people, let them meet in person and continue the dialogue and see what happens. Ideas change, people don’t. When co-founders both have skin in the idea does it make a better team. I think so. Smaller is better.